Kohler by GROF
Growth, Brand & Digital Systems
For more than 6 years we have led the brand and retail technology strategy for Kohler by GROF. As strategic partners, we not only managed the creative direction and marketing, but also designed the systems architecture (The HUB) that powered their commercial operation in the United States.
6 Years of Visual Evolution
We did not just coordinate; we designed. From in-store identity to massive digital campaigns. A living portfolio of invitations, catalogs, emails and digital assets that set the brand’s standard in the region.
Shopify Enterprise
I led the architecture and UX design of two commercial platforms (GROF and VIVES). These are not standard templates; they are custom sales tools built to solve operational and commercial knots.
Dynamic Pricing & Trade
Smart pricing that adjusts automatically on login, differentiating between General Public, Architects and Designers (Trade Program).
Custom Returns Portal
A flow where the client uploads photos to validate warranties. The system cross-checks shipping dates and pre-approves cases.
Unified Logistics
Real-time shipping calculators and a centralized dispatch calendar that visualizes orders from 3 physical stores and 2 online.
The HUB: A Living Ecosystem
With CAUSA’s technical team we built the "brain" of the operation. The HUB does not just sync inventory; it is a business-rules engine that manages pricing, clients and logistics in real time, connecting 8 physical warehouses.
- • Pricing Tiers (Trade/Public)
- • RMA Image Validation
- • Calendar Sync
